01
Monitoring
Continuous threat monitoring across search, reviews, domains, marketplaces, and social channels - so threats surface before they escalate.
Digital Reputation Safetyfor brand integrity.
AI-powered monitoring detects threats to your brand - our team builds the evidence and enforces.
Founder featured in publications
See what people are saying about your brand.
Tell us your brand and where it sells. We'll surface the reviews, posts and profiles shaping its reputation, including the fake ones.
Built by professionals. Protecting digital reputation.
With experience in legal enforcement, brand protection, consumer disputes, and digital risk management, backed by an AI-driven detection engine - DiReFTY protects reputation, identity, intellectual property, and digital presence as one connected ecosystem.
What happens when
threats go unchecked?
Fake Reviews=Lost Customers
Fake Website=Lost Revenue
Impersonation=Loss Of Trust
Counterfeits=Brand Damage
Search Attacks=Reduced Visibility
Digital threats move silently. By the time damage is visible, recovery costs significantly more than prevention.
How DiReFTY
Addresses Each Threat.
01
AI Review Monitoring
Fake ReviewsIdentify coordinated fake review campaigns before they erode customer trust and damage brand credibility.
02
Fake Website Detection
Fake WebsiteSurface unauthorised domains and impersonator sites that redirect revenue and mislead your customers.
03
Impersonation Detection
ImpersonationAI matches fake profiles and social accounts misusing your identity to deceive audiences and erode trust.
04
Counterfeit Monitoring
CounterfeitsMonitor marketplace listings for counterfeit products and unauthorised sellers exploiting your brand.
05
Search Reputation Protection
Search AttacksTrack and respond to search-based attacks that suppress your visibility and distort your brand narrative.
Your digital risk report
What DiReFTY's detection engine tracks from day one.
- Reputation Exposure Score
- Fake Profile Alerts
- Domain Monitoring
- Marketplace Violations
- Negative Review Alerts
- Threat Status
- Investigation Queue
- Active Incidents
See what's threatening your brand right now
DiReFTY's AI detection engine gives you a live view of every active threat - fake profiles, suspicious domains, review attacks, and marketplace violations - before they become business problems.
Built for digital reputation safety
The risks move fast. Your response should too.
Identify, assess, and respond to the threats that damage reputation, trust, visibility, and brand integrity.
Four products. One protection layer.
Every engagement combines Monitoring, Audits, Exposure Scores, and Enforcement to give organisations a complete view of their digital reputation risk.
02
Audits
A structured assessment of your digital reputation exposure, brand integrity gaps, and vulnerability across key channels.
03
Exposure Scores
A quantified view of how exposed your brand, identity, and presence are across digital channels - with clear risk indicators and priorities.
04
Enforcement
Strategic enforcement support through platform escalations, evidence preservation, rights assertion, and coordinated responses to counter threats.
Different sectors. Different risks.
Our industry-focused approach adapts monitoring, response, and enforcement to the threats that matter in your digital ecosystem.
Frequently asked questions
A quick overview of how monitoring, assessment, and enforcement work. If you need more detail, talk to the team directly.
What is Digital Reputation Safety?
- Digital Reputation Safety is the proactive protection of a business's online trust, credibility, and digital presence - identifying, monitoring, and responding to threats like fake reviews, impersonation, counterfeit listings, and fraudulent websites before they escalate into business damage.
- It is built for businesses, brands, and professionals in India whose customers find them online first, and it runs continuously rather than as a one-off clean-up. DiReFTY delivers it through one framework: Detect → Respond → Enforce → Protect.
What does DiReFTY do?
- DiReFTY helps businesses, brands, and professionals identify, assess, respond to, and mitigate digital threats - fake reviews, impersonation profiles, counterfeit listings, fraudulent websites, and trademark misuse - before they become business problems.
- DiReFTY operates as Digital Trust Infrastructure: a detection engine runs continuous threat monitoring and exposure assessment, and our team handles coordinated response - built around the Detect → Respond → Enforce → Protect framework.
What is brand reputation management?
- Brand reputation management is the ongoing process of monitoring, protecting, and strengthening how a business is perceived online - across reviews, search results, social media, marketplaces, and the wider web.
- DiReFTY delivers brand reputation management through Digital Reputation Safety: continuous monitoring for threats like fake reviews, impersonation, and counterfeit listings, paired with structured response and enforcement before damage compounds.
What digital threats does DiReFTY protect against?
- Fake reviews and review manipulation, impersonation and fake profiles, counterfeit listings and grey-market sellers, fake websites and domain abuse, trademark misuse, marketplace violations, piracy, misinformation, and search reputation attacks.
- Each threat carries direct business impact: fake reviews cost customers, fake websites divert revenue, impersonation erodes trust, and counterfeits damage brand equity.
How does DiReFTY's protection framework work?
- Detect: DiReFTY's detection engine monitors and identifies digital threats across the channels that matter - reviews, search, social, marketplaces, and domains.
- Respond: assess severity, credibility, urgency, and business impact of each threat.
- Enforce: coordinate reporting, escalation, documentation, and response actions.
- Protect: reduce recurrence and strengthen long-term trust resilience through ongoing monitoring.
Is DiReFTY a law firm, ORM agency, or PR consultancy?
- No. DiReFTY is a Digital Reputation Safety and Trust-Tech venture. Legal enforcement may be one of several response mechanisms in certain situations, but DiReFTY is not a law firm, public relations agency, or traditional online reputation management (ORM) company.
How do I get started with DiReFTY?
- Start with a free Digital Risk Assessment - a focused review of your exposure, active threats, protection priorities, and response options across every digital channel. From there, DiReFTY recommends the monitoring and protection plan that fits your risk profile.
Ready To Protect What You've Built?
Start with a focused review of your exposure, active threats, protection priorities, and response options.